Someone (okay, it was John Steinbeck) said, “People don’t take trips, trips take people.” There’s no doubt that travel can be a transformative experience.
The travel industry is forecasting moderate growth this year, with the most gains in domestic leisure trips. Top vacation picks include the beach (44%); city center (35%); and national parks (27%).
Leisure travelers report these reasons for taking a trip: visit a new place (76%); low flight fares (73%); online travel reviews (65%); and in-destination activities (65%).
As you can imagine, most of these people start their travel research online (63 %), to check out hotels (83%), flights (69%) and rental cars (47%). They are also looking for travel and cruise packages and last-minute discounts.
We have powerful first-party targeting data to connect your business with these affluent consumers, over our platform of local news sites, apps and digital products. And we have the local expertise to help you map out a campaign that delivers.
Call our digital ad team at 303.473.1400. After all, every good trip starts with a first step.