A study of online behavior has reported a 50% increase in searches and 45% increase in website traffic that resulted from users having seen a display ad.1-16-2015 11-10-39 AM

In real estate, the path-to-purchase often starts with browsing available properties on Realtor websites.

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Source: Online Publishing Assoc., Nielsen/NetRatings, Google internal data, 2012. Forrester Consulting.