Ninety-two percent of Internet users who are 18 to 29 years old visit social networking sites. I expect this comes as a surprise to no one. But social media casts a much wider net. Of Internet users, 73 percent of 30-to-49-year-olds, 57 percent of 50-to-64-year-olds and 38 percent of those 65 and older also visit social networking sites.

Social media has changed the way people communicate with each other and with businesses. To ignore its potential is to ignore finding new customers, generating new revenue and, most importantly, reaching your target audience how they want to be reached. Are you connecting with the thousands of local customers interacting on social networks daily? We can help.

The Camera’s social media network has more than 69,000 Twitter followers and Facebook fans, making it the largest local news social media audience in the market. Our tweets and posts deliver up-to-the-minute breaking news, insights, features, deals and offers … what we do best.

Integrating social media into your existing marketing strategy will boost your online presence, drive visitors to your website, build your customer database, extend your reach and grow your brand. Let us help you kick-start your social strategy. We offer campaigns through our Facebook, Twitter, Foursquare, Google+, YouTube, mobile, e-mail and digital platforms, helping you reach new customers every day. Call 303.473.1400 today for more information.