Search marketing runs 24/7. But did you know that there are seasonal trends that affect search, too?
As the weather turns colder, the search for plumbing and heating contractors increases. That’s not surprising. According to data from Google Trends, Colorado accounts for the third highest number of searches among states for heating and furnace-related services.
People who are traveling during the holidays are interested in home security. Storage facilities see an uptick in interest about this time of year as people close down their outdoor areas and put away warm-weather sporting equipment.
Four in five people use search engines to find local information, and half of those who search for a local store visit it that same day. According to Google and Ipsos Media, 18 percent of people who search for a local store make a purchase that very same day.
As an advertiser, your search for customers should start right here, with a call to our local, expert advertising team. We can help you laser in on the top seasonal search phrases and keywords that drive shoppers to your kind of business, right now. And we allocate your ad dollars where and when they are performing the best.
Find the solution to your search dilemma today by calling 303.473.1400.
(303) 473-1400
advertising@prairiemountainmedia.com
