On Monday, Oct. 18, Dickey’s Barbecue Pit ran a half-page ad in the Camera for $1 sandwiches. Sales manager Christine Labozan stopped by the next evening to buy dinner for her family and take advantage of the $1 deal. While standing in line, she overheard a staff member saying that in spite of cooking five times more than their normal amount of food, they had run out of some items by 2 p.m.
“I told the manager I was from the Camera,” Christine recounted to me the next day. “She said she didn’t believe that people don’t read the paper anymore because everybody had their paper with them that day.”
As you can imagine, I am always delighted to hear about advertisers benefitting from the power of the Camera. Getting remarkable results for such a loyal advertiser is icing on the cake – or spicy sauce on the pulled pork sandwich, as the case may be.
Dickey’s Barbecue Pit has been serving lip smackin’ food since 1941. We’ve been Boulder County’s No. 1 newspaper since 1891. It’s an outstanding partnership.
So if you’re looking for mouth-watering barbecue, visit Dickey’s at 459 South McCaslin Blvd. in Louisville. If you’re looking for results, call our advertising department at 303.473.1400