I am hardly a neutral party when it comes to the future of newspapers. It’s personal to me. But then, it’s personal to a lot of people in our community – subscribers, casual readers, online followers, advertisers, business and civic leaders, nonprofit organizations, even our critics.
So for all our sakes, I am happy to report that newspapers have a bright future.
According to new data from Scarborough Research, 74 percent of U.S. adults read newspapers at least once a week in print or online.
In an average week, 82 percent of adults with household incomes of $100,000 or more and 84 percent of adults with four or more years of college read a printed paper.
The Camera’s readership is right in line with the national statistics: 76 percent of Boulder Valley adults read the Camera in print or online every week. In our average week, 83 percent of adults with household incomes of $100,000 or more and 83 percent of adults with four or more years of college read the printed Camera.
Bottom line: Newspapers have the strongest brand equity, the best- known sales channel for local business, the strongest and longest relationships with advertisers, the most established track record of proven ad performance, the leading source of news and the largest audit-verified audience. We always have, and we intend to keep it that way.
Call 303.473.1400 today to partner with our market’s past, present and future media leader.
Sources: Scarborough Research, 2009; Wilkins Research, 2008.