In fact, newspaper media reaches more Americans than ever before, with 176 million unique adult users reported in March 2015, according to the Newspaper Association of America.
The growth of digital and mobile use by on-the-go consumers, together with an ever-growing menu of digital media offerings, continues to connect with more Americans each day.
It’s also interesting to note that newspapers (one of the original traditional media) has found an enthusiastic match with Millennials, who are the most plugged-in, online generation ever. Two-thirds of all millennial college graduates read newspaper content each week, and they are 39% more likely to read newspaper content on a mobile device than any other age group.
No matter how they access their local newspaper, readers know they will find the local news, events, sports and shopping information that keeps them tuned in to their community. Advertisers who want to reach these engaged readers can start by giving us a call at 303.473.1400 to speak to an advertising consultant.