Sunday, June 15 is Father’s Day. Though Mother’s Day spending typically outperforms dad’s big day, the average national consumer plans to spend an impressive $91 on the dads in their lives.

Americans are expected to spend the most on a special outing, such as dinner or a sporting event, but clothing still ranks high among gift givers who will purchase new socks, slacks and (of course) ties. In recent years, items that that dad can enjoy with the whole family – grills and accessories, sporting and gardening equipment, electronics – have become more popular. Other sought-after presents will be gift cards, books, CDs and home improvement items.

Boulder County consumers won’t be limited to what’s popular, of course. The dads in our market enjoy everything from rock climbing to gourmet cooking, fine art to home brewing. If your company caters to men, it’s a prime location for Father’s Day shopping. Promote your wares to the dads who patronize your business and the families who love them with our market’s No. 1 advertising source, the Camera. Call 303.473.1400 to reserve your space today.

Sources: National Retail Federation, 2009; Wilkins Research, 2008.