With my girls out of school and the weather finally tipping towards summer, I’ve had ice cream on my mind lately. Though to be fair, it doesn’t take much to send me to double-scoop fantasy land. I see a waffle cone of mint chocolate chip in my immediate future, followed by a mocha milkshake soon thereafter.
I’m in good company with my soft spot/sweet tooth; 89 percent of Americans have eaten ice cream in the past year. That averages out to 5.8 gallons per capita annually.
June, July and August are peak months for ice cream sales, which surpassed $20 billion last year nationally. June is Dairy Month (nearly 9 percent of all milk produced by U.S. dairy farmers is used to produce ice cream). July is National Ice Cream Month. And August is … well, August is just plain hot. It’s ice cream season, folks, and if you’re in the business of slinging frozen treats, now is the time to ramp up your marketing efforts.
The Camera has a host of products to get the word on the street and the cone- and cup-lovers to your door. Consider placement on the Camera’s Get Out! page next to the weather, on the front page of the Colorado Daily, and anywhere in the Broomfield Enterprise and Longmont Ledger. Send an irresistible offer in our coupon book or a direct mail piece. Advertise online during the hottest part of the day. Call 303.473.1400 today to map out a tasty and profitable summer.
Sources: AdMall.com, 2009; Mintel, July 2008.