In a recent survey conducted for the Newspaper Association of America, 81 percent of respondents took action in the past month as a result of seeing a newspaper ad. And more than half made a purchase.
The survey showed that newspaper advertising doesn’t just work, it works better than any other source. Papers were the most relied upon advertising source to plan shopping or make purchasing decisions in the last seven days.
It’s gratifying to see data like this, but it’s not surprising. We see evidence of the power of our paper every day in the results we get for our clients.
The Camera is Boulder County’s No. 1 source for local news and information – in print, online and via mobile devices. DailyCamera.com attracts more than a million unique visitors and more than 6 million page views every month. More than 991,000 pages of the Camera family’s breaking news and information are accessed every month via Droid, iPhone, Blackberry, iPad and other mobile devices.
No other local advertising vehicle offers the reach and results of the Camera. We offer the strongest brand equity, the best-known sales channels for local business, the strongest and longest relationships with advertisers, the most established track record of proven ad performance, the leading source of news and the largest audit verified audience.
We consistently reach our market – your audience – where they live, work and play. Call 303.473.1400 today to partner with the market leader.