Pet owners can get a bit partisan about their companion animals. More than 54 percent of reporting households in a recent survey are dog owners. Cat owners (really, do we ever own a cat?) came in at 42.9 percent, followed by fish fanciers (13.6 percent) and bird lovers (6.1 percent).
But what these pet owners have in common is that they are a mobilized bunch. 74 percent own a smartphone (versus 64 percent among the petless) and half use some kind of mobile app.
A few other findings:
• The majority of last year’s new pet owners are millennials.
• Two-thirds of households said that they have a least one pet in the family.
• One-in-three owners purchase pet products online.
Don’t spend your ad dollars barking up the wrong tree! Let us promote your pet-related business with our performance-driven ad solutions. We will help you get noticed first and stay top-of-mind among qualified pet owners when they are looking for your product or service.
Call 303.473.1400 to speak to one of our friendly ad consultants about performance-driven advertising.
(303) 473-1400
advertising@prairiemountainmedia.com
