Pet owners can get a bit partisan about their companion animals. More than 54 percent of reporting households in a recent survey are dog owners. Cat owners (really, do we ever own a cat?) came in at 42.9 percent, followed by fish fanciers (13.6 percent) and bird lovers (6.1 percent).
But what these pet owners have in common is that they are a mobilized bunch. 74 percent own a smartphone (versus 64 percent among the petless) and half use some kind of mobile app.
A few other findings:
• The majority of last year’s new pet owners are millennials.
• Two-thirds of households said that they have a least one pet in the family.
• One-in-three owners purchase pet products online.
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