Here’s a not-so-secret fishing tip: you gotta fish where the fish are.

The same holds true when you are trying to connect your business with your core customers. You want them to “see” you where they are most likely to spend their time online.

Even better, you’d like to make that connection when they are receptive and looking for the kinds of products and services you offer.

We have recently partnered with Google and Adtaxi to host a series of free Google workshops designed to fast-forward your advertising success. You are invited to the next one on Wednesday, Aug. 16 from 9:30 to 11:30 a.m. at the Daily Camera offices.

Our speakers will be Kristen Johanson and Alex Chen. Kristin will speak on how online shopping continues to evolve, affecting buyers’ path to purchase and ultimately conversion. Retailers can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.

Alex will speak about the power of Google Shopping and provide recommendations Partners and advertisers can implement together in AdWords.

Join us Weds., Aug. 16 at 2500 55th Street, Suite 210 in Boulder. To reserve your spot, email me at