Many of you are already hip to Comida, the unmistakable pink vending truck filled with fresh Mexican fare. It’s been rolling along the Front Range since May, garnering rave reviews for its tacos, gorditas,  roasted chickens and more. In June, Comida became more popular than ever after a front page article featuring the new business ran in the Camera.

“We knew things would be a little busier this week, but who could have really imagined what was about to happen,” wrote owner Rayme Rossello in her blog at eatcomida.com. “I remember reading Patrick O’Connell’s cook book from The Inn at Little Washington years ago and him telling a story of what happened after The New York Times reviewed them the first time. I know… The Daily Camera is not The New York Times, and our little pink truck is not the acclaimed Inn, but still. There are things that change a business, and this was one.

“We loved seeing a line out the window for more than 2 1/2 solid hours at CP+B and then again the next day and the next at our other stops.” Our coverage and the resulting response speaks to the emphasis our editors place on local news as well as the power of our product.

We can harness that power for your business. Call 303.473.1400 to learn more. Then visit www.eatcomida.com to peruse the menu, find out where Comida will be stopping this week and schedule a truck stop of your own.