Marketing Fodder

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When it comes to the media… who do you trust?

Media plays a huge part in our daily lives. In the broadest sense, “media” includes everything from your favorite sports app to your daily newspaper. But of course, not all media are the same. When in comes to believability and trust, advertising in newspapers is...

The insider’s guide to Boulder County

Looking for a great spot to eat out this weekend, a well respected medical professional or where to find the perfect outfit? Want to know which top-notch businesses make Boulder County such a great place to live, work and play? At BoulderCountyGold.com, you’ll find a...

Survey pits must-have mobile apps against soft drinks

A recent survey conducted by MTV found that 68 percent of women who use mobile apps at least once a day would rather go a year without soda than go a year without their favorite app. I do not fall in that 68 percent; I’ve got to have my fountain soda with crushed ice....

Getting away with above-and-beyond service

Today I’d like to share more food for thought, courtesy of marketer, bestselling author and pundit Seth Godin (sethgodin.com). Businesses can gain a competitive advantage by considering how much they can get away with. One interpretation of that statement is to figure...

Eight reasons to advertise in a newspaper

Reach. No other advertising vehicle has the reach of newspapers. Nationally, nearly 100 million adults read a newspaper on an average weekday, and more than 111 million read on an average Sunday. Quality. Your best prospects are newspaper readers. A full 81 percent of...