by Jill Stravolemos | Jan 27, 2015 | Marketing Fodder, Online Marketing
A survey conducted by the Donald W. Reynolds Journalism Institute has found that 70 percent of smartphone and/or tablet users consume their digital content within news websites or apps. Mobile accounts for 50 percent of web traffic, and 56 percent of mobile shoppers...
by Jill Stravolemos | Mar 16, 2014 | Advertising Opportunity, Marketing Fodder, Online Marketing
Search marketing drives research and intent. Of Web surfers, 71 percent expect leading brands to be on top of the search results page and 36 percent associate placement with company prominence. These surfers are your target audience: 82 percent use the Internet to...
by Jill Stravolemos | Aug 12, 2013 | Advertising Opportunity, Marketing Fodder, Online Marketing, Research
Our market is wired. More than 95 percent of Boulder County residents have a computer in their household, and more than half own smart phones, according to the most recent Scarborough report. More than 88 percent of residents used their machines to access the Internet...
by Jill Stravolemos | Aug 12, 2013 | Advertising Opportunity, Marketing Fodder, Online Marketing, Research
A recent survey conducted by the Donald W. Reynolds Journalism Institute found that 70 percent of smartphone and/or tablet users consume digital content within news websites or apps. We’re certainly seeing that in our market: More than 991,000 pages of the Camera...
by Jill Stravolemos | Sep 11, 2012 | Advertising Opportunity, Marketing Fodder, Research, Testimonials
When City of Lafayette residents were asked which sources they turned to most often for information about the city, local newspapers Colorado Hometown Weekly and Daily Camera were the third most commonly reported source. We were top of mind for 70 percent of...
by Jill Stravolemos | Jun 30, 2012 | Advertising Opportunity, Marketing Fodder
The Newspaper Association of America (NAA) recently conducted a study to determine how, when, where and why consumers utilize newspaper media. The results show that consumers turn to newspaper content throughout the day via multiple platforms. These active readers...
