Marketing Fodder

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Providing clients with invaluable expertise

I recently met with Hollie Wendling, director of online sales and marketing for Liquor Mart. Hollie is new to Liquor Mart and her position is newly created as well. Her job is to increase their online business. Matt Flood, the Camera’s vice president of interactive...

More people utilizing Daily Camera content than ever

With more than 119 years of history, the Daily Camera is Boulder County’s reigning media leader.  And that’s never been more important than now. Adapting to the changing needs of our market, the Camera has transformed itself from a newspaper into a multimedia news and...

We’re not quite as tuned-in as we used to be.

Or perhaps it’s more accurate to say that the way we tune in has changed dramatically in recent years. I like kicking back in front of my favorite shows as much as the next person, perhaps even more, but the numbers aren’t great for television advertising. Only 10...

Building a quality fire is all in the timing.

My family and I went camping in Pike National Forest a few weeks ago. On the second night of our stay, a truck emblazoned with "Firewood for Sale" drove slowly through the campground at dusk. Saturday night is the second night for most families in this campsite, which...

It’s not just what you say. It’s how you say it.

I recently met with a client who was considering pulling her advertising investment because she wasn't getting a response from a coupon she ran in the paper. All of us here at the Camera take pride in delivering results for our advertisers. So I listened attentively....

Think strong and you’ll be strong.

At a recent Community Foundation Board of Trustees meeting, my fellow board members and I were conducting a SWOT analysis as part of the nonprofit's 5-year planning. SWOT stands for strengths, weaknesses, opportunities and threats, and the exercise is designed to...

Take off the gloves. Ask us the tough questions.

When one of my team members approaches you with a “can’t miss” product, I understand your hesitation. You probably just heard a similarly enthusiastic pitch from another sales person. I don’t expect you to instinctively know which claims to believe or which products...

Working the equation: value = benefit/price.

Here’s anotherinteresting tidbit from the daily Seth Godin blog (sethgodin.typepad.com): the two halves of the value fraction. I touched on this idea a few days ago when I was talking about the power of coupons, but I think it’s worth revisiting because it gets to the...