Research

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Colorado newspaper media readers, take a bow.

Hey, smartypants. Yes you, Colorado newspaper reader. You’re a cut above the rest when it comes to newspaper readership. The Colorado Press Association has shared the results of a survey conducted by Pulse Research in June. And it’s true: Colorado has one of the...

Two thirds of households say they have a family pet

Pet owners can get a bit partisan about their companion animals. More than 54 percent of reporting households in a recent survey are dog owners. Cat owners (really, do we ever own a cat?) came in at 42.9 percent, followed by fish fanciers (13.6 percent) and bird...

Search marketing plus online display = 22% lift

Our multi-media consultants have a full set of print and online advertising options in their toolbox. They can help you identify the placement and strategies to reach your advertising goals. For instance, pairing search marketing with online display ads has been shown...

How would you describe your mobile strategy?

Mobile devices account for more than 50 percent of web traffic today. Seventy percent of smartphone and/or tablet users access their digital content within news websites or apps according to a survey conducted by the Donald W. Reynolds Journalism Institute. Over half...