by Jill Stravolemos | Jul 17, 2016 | Advertising Opportunity, Research
The Camera delivers local news and information every day to an engaged readership. Many readers still prefer a traditional paper newspaper. Daily online editions are also delivered to thousands of “digital driveways across Boulder County. Newpaper digital content is...
by Jill Stravolemos | Jul 14, 2016 | Online Marketing, Research
Our multi-media consultants have a full set of print and online advertising options in their toolbox. They can help you identify the placement and strategies to reach your advertising goals. For instance, pairing search marketing with online display ads has been shown...
by Jill Stravolemos | Jul 14, 2016 | Online Marketing, Research
Mobile devices account for more than 50 percent of web traffic today. Seventy percent of smartphone and/or tablet users access their digital content within news websites or apps according to a survey conducted by the Donald W. Reynolds Journalism Institute. Over half...
by Jill Stravolemos | Jun 13, 2016 | Advertising Opportunity, Online Marketing, Research
When newspapers “went digital” way back in the ’90s, all they needed was a web site. As mobile devices became a top source for traffic, papers developed apps to deliver their content. Now, online newspaper content has grown beyond these delivery channels. The...
by Jill Stravolemos | Jun 13, 2016 | Advertising Opportunity, Online Marketing, Research
Smartphone users are expected to exceed 200 million users this year. We depend on our smartphones in so many ways throughout a typical day. Google has identified four new “moments” that marketers can use to capitalize on consumer interest. These four moments are: I...
by Jill Stravolemos | Jun 13, 2016 | Advertising Opportunity, Online Marketing, Research
When was the last time you ate at a restaurant? Chances are, it was very recently. The National Restaurant Association reports we are now spending more on dining out than buying groceries. Daily sales reportedly reached $1.9 billion last year. Most of us have a...
