by Jill Stravolemos | Jun 13, 2016 | Advertising Opportunity, Marketing Fodder, Online Marketing, Research
Here’s an entertaining fact: We spent more on entertainment last year ($2,728) than gas ($2,468) or clothing ($1,786). Consumers streamed and downloaded more digital entertainment in 2015 than ever before. Obviously, music, videos, games and such are pretty high...
by Jill Stravolemos | Apr 12, 2016 | Advertising Opportunity, Online Marketing, Research
You know what Realtors say about location, right? Well, in the online world, “mobile” is where the action is right now. Mobile, mobile, mobile. This has been very good news for newspaper media. In August 2015, newspaper digital content reached 179 million adults,...
by Jill Stravolemos | Mar 4, 2016 | Advertising Opportunity, Event, Research
Spring starts on Sunday, March 20. Boulder County homeowners are opening up windows and giving the winter blues some air. The DIY folks among us are already thinking about gardening, landscaping, bathroom and kitchen remodels, or perhaps getting some new carpet...
by Jill Stravolemos | Feb 26, 2016 | Advertising Opportunity, Online Marketing, Research
Someone (okay, it was John Steinbeck) said, “People don’t take trips, trips take people.” There’s no doubt that travel can be a transformative experience. The travel industry is forecasting moderate growth this year, with the most gains in domestic leisure trips. Top...
by Jill Stravolemos | Feb 26, 2016 | Online Marketing, Research
What if you had a proven way to reach the consumers who are most likely to respond to your unique offer? You know, the ones who are ready to purchase. For an advertiser, that sounds like a good investment. And… what if you had six proven ways to reach out and...
by Jill Stravolemos | Feb 26, 2016 | Online Marketing, Research
Online retail keeps evolving and changing how consumers shop. Back in the day, online sales were predicted to be the death of brick-and-mortar retailers. But for savvy businesses, online became a 24/7 extension of their in-store sales efforts. Internet sales made...
