Abbie Lance

I bring a digitally forward approach and a master-level understanding of our entire product suite. My greatest strength is the ability to pinpoint the perfect fit—whether it’s high-impact print, targeted Google and Meta campaigns or engaging events — to create a well-rounded strategy. Having worked across diverse Prairie Mountain Media markets in Boulder, Broomfield, Larimer and Weld counties, I’ve gained a unique perspective that allows me to ensure my clients’ brands stay front and center before their target audiences.

I believe success is found at the intersection of print, digital and social media. My approach begins with deep research into each business to move beyond one-size-fits-all packages. By developing custom proposals tailored to specific goals, I create cohesive, 360-degree campaigns where every platform works in harmony. This multi-layered strategy ensures my client’s messaging isn’t just seen — it’s reinforced across every channel their customers frequent, resulting in a truly well-rounded and effective advertising program.

Many of my clients initially felt overwhelmed by the complexities of SEO and SEM, struggling to find a clear starting point for their online presence. To solve this, I introduced them to our Small Business Search Express—a strategic, affordable building block that bridges the gap between traditional print and modern search engines. By simplifying the process and covering all the essential bases, I’ve helped local businesses establish a dominant digital footprint without the stress of a massive budget.

When I’m not in the office, I’m fully embracing the Colorado sunshine — whether I’m logging 20-mile rides on our beautiful local bike trails, walking my two Bichon Frises or enjoying a meal on my patio. My favorite weekend tradition, however, is heading into Boulder to catch up over lunch with my daughter, Tiffany, while she attends CU.