34,000 students stocked with $463.3 million of annual discretionary spending (not including tuition, books, housing or related spending) have returned to CU-Boulder and the fall term has begun.

Nearly 7,000 of these students are freshmen, and since half of them are from out-of-state and the majority will likely be around for four years, this is your first and best chance to get them turned on to your brand.

In addition, Boulder County locals are returning to work as the Labor Day weekend marks the unofficial beginning of fall.

If your business serves the CU Boulder community, the Colorado Daily is an effective way to reach these consumers with your marketing message.

The Colorado Daily is also a perfect place to reach the hundreds of families who will be in Boulder for CU’s Family Weekend on October 16. They’ll be looking for dining, entertainment and lodging for their visit.

To learn more about advertising in the Colorado Daily, call 303.473.1400.