34,000 students stocked with $463.3 million of annual discretionary spending (not including tuition, books, housing or related spending) are returning to CU-Boulder. Nearly 7,000 of those students are freshmen, and since half of them are from out-of-state and the majority will likely be around for four years, this is your first and best chance to get them turned on to your brand. In addition, Boulder County locals are returning to school and work from summer breaks ready to be productive consumers.
Be ready for this opportunity with your choice of Welcome Buffs kickstart ad packages. Print and online advertising in the Colorado Daily starts Aug. 20 and continues through Family Weekend (Oct. 16). On-campus marketing from Aug. 20–27 will include interactive promotions and contests that show off your brands and services. With bonus ad distribution into Firday Magazine, your advertising message will reach 55,000 local consumers. We will also promote your message on social media to 30,000 college-age adults living within 5 miles of campus.
Call our welcoming ad team at 303.473.1400 to reserve your ad.