Colorado breweries, distilleries and tap rooms are saying “Cheers” for the new Colorado Beer & Spirits Card—a tasty way to increase brand awareness, sales, and new customers.

Here’s how it works: The Card features a buy-one, get-one-free beverage offer at 20 participating businesses. We sell the Beer & Spirits Card to our readers and fans for $20 and your business benefits from subsequent pours and food sales, as well as free marketing for your brand.

Sales begin mid-November, just in time for holiday gift-giving! Only 750 cards are available, valid from Dec. 1, 2020 through Dec. 30, 2021.

The Taste Beer & Spirits card, along with your brand and location, will be vigorously promoted in our print and digital editions and on social networks through the holidays and well into the New Year.

Three zones are available: Boulder/Broomfield/East Boulder County; Longmont; and Larimer/Weld County.

Reserve your spot on the card by Friday, Nov. 13 at coloradodealz.com/tastecards/signup. Salut!