By The Way
by: Jill Stravolemos, VP Advertising & Marketing Prairie Mountain Media
Newspaper study reveals active and engaged readership
The 2023 Local Newspaper Study, conducted by independent research group Coda for America’s Newspapers, continues to point to local newspapers and their websites as the most relied upon source for information about public notices and government. There are many...
Annual Colorado Farm Show sponsorships, advertising
It is fitting that one of the largest—and oldest—farm shows in the nation takes place in Weld County, the fourth-largest agricultural producing county in the United States. The annual three-day Colorado Farm Show hosts 350 ag-related exhibitors and draws 30,000...
Clicked or clipped: Consumers use Greenlight coupons
Greenlight coupons are delivered to more than 55,500 local consumer households each month. Why coupons? Coupons are influential, impacting shopper decisions at various stages throughout the path to purchase. Baby Boomers (55+) are most likely to use coupons, at...
Great events ahead on ColoradoBoxOffice.com
Colorado Box Office is the easy online source (at coloradoboxoffice.com) for tickets to great local events and performances. What’s happening around our towns? Get your comedy fill at Loading Dock Laughs, Wednesday, Oct. 4 at Loveland Aleworks. The Erie Chamber of...
Aging at Altitude Fall Expo connects senior communities
Boulder area seniors (and the ones who love them) are marking their calendars for the Aging at Altitude Fall Expo on Saturday, Oct. 21 at the Boulder JCC, 6007 Oreg Ave. in Boulder. To get the most out of their visit, they will turn to the Aging at Altitude guide,...
Our 2023 Voters Guide connects with engaged voters
Our readers are active, engaged citizens. They contribute to our community. They are thinkers and doers who have a strong interest in our government on a local, regional and national level. Just imagine how closely this influential group will be reading our 2023...
Friday Mag newsletter reaches active entertainment fans
Friday Magazine readers love to be entertained, and they are looking for new opportunities to take in a show, raise a glass, savor bites and have fun. And when they go out, they bring along more than just their sense of adventure. They bring their entertainment...
Unitarian Universalist Fellowship gun buyback event Oct. 14
The Boulder Unitarian Universalist Fellowship is holding a gun buyback event on Saturday, Oct. 14 from noon to 2 p.m. The event will take place at the Fellowship’s location at 1241 Ceres Drive in Lafayette. Organizers will reward a value of $50 for your long gun or...
Turn your event into a happening with Page 2A
Want a great turnout for your special event? Our daily Page 2A To Do List feature is like having a super megaphone to get your special event on everyone’s calendar. Page 2A is one of the best-read sections of the Daily Camera—and just like its name says, it’s found...
Aging at Altitude Fall Expo connects senior communities
Boulder area seniors (and the ones who love them) are marking their calendars for the Aging at Altitude Fall Expo on Saturday, Oct. 21 at the Boulder JCC, 6007 Oreg Ave. in Boulder. To get the most out of their visit, they will turn to the Aging at Altitude guide,...
About By the Way
We are the market leader, reaching eight-of-10 local consumers every week. Can you name another single source with that audience? No. Do we deliver results for advertisers? Yes. Always have, always will.
The Camera has been serving this community and delivering results for advertisers for 125+ years. We have a lot of positive news to share about our business. More folks are consuming our news and advertising than ever. So while some in the newspaper industry are writing their eulogies, we’re building a solid foundation for our next 125+ years.
Starting today, you’ll find good news from me about our business: Local research about consumer purchasing intentions, shopping patterns and media consumption, information about upcoming advertising opportunities, client recognition and professional education and events.
By The Way will run in the Camera inside Monday’s Business Plus and on the Business Page Tuesday through Friday, as well as online at prairiemountainmedia.com/bytheway.
I hope you’ll look for it; I promise to make it a quick read. And please don’t hesitate to drop me a note if you’d like to talk about opportunities for building your business, your market share and your bottom line.We’re in this for the long haul, we have a lot to offer and I’d love to hear from you.
— Jill Stravolemos
jill@dailycamera.com